Axel & Ash

Axel & Ash is a design duo from Bondi Beach. They create funky and stylish products full of happiness and inspiration for you to ‘Insert YOUR story’. 

The Axel & Ash venture started in 2012, when the two founders shared their bucket lists together. They realised they both had a dream to start a creative business on their list. Sharing a common passion for the art of journaling, they decided to start designing chic, inspiring journals filled with quirky writing prompts. Their journals are for anyone wanting to capture their days, thoughts and memories in style.

HANNA AXELSSON SAHLEN (Axel) is a creative soul with a mind full of ideas. Usually seen with a camera around her neck she loves photography, design, film, road trips, great stories, yoga, raw food cakes and the surf. Hanna is a TV director and freelances as a cinematographer and editor creating beautiful stories about all walks of life.

ASHLEIGH POWELL (Ash) is a day dreamer, adventurer and always curious. She loves fresh coconuts, fashion, art, photography, music and adores anything vintage. Her biggest passions are writing and travelling this big beautiful world. Aside from Axel & Ash, Ash is currently working on her first novel ‘Katana’.

Today, Axel & Ash’s journals are getting picked up by style-makers and jet-setters from around the World. Their books & products have pride of place in the trendiest concept, fashion and book stores. Think the iconic Urban Outfitters stores in Europe, world famous Shakespeare & Co in Paris, Grandpa in Stockholm, Carousel in Bondi, Ahoy Trader in Byron Bay, and of course Luxah!

Whilst spending their days soaking up the sunny Bondi lifestyle Axel & Ash are continuously working on exciting products and projects for free-spirited, stylish dreamers. Browse their range below!

  • AXEL & ASH Life's A Road Trip Journal

    Life’s A Road Trip Journal

  • AXEL & ASH My Bucket list Creative Journal

    My Bucket List Creative Journal

  • AXEL & ASH Skye Feather Pen + Stand

    Skye Feather Pen + Stand

  • AXEL & ASH Press PAUSE Journal

    Press PAUSE Journal

  • AXEL & ASH Coco Feather Pen + Stand

    Coco Feather Pen + Stand

  • Swept Away Travel Journal

  • Luxe Edition Life’s A Road Trip Journal

Join Waitlist We will inform you when the product arrives in stock. Please leave your valid email address below.