Kleins Perfumery skincare signals a bold and creative foray into the international market for Australia’s only true perfume house. SERIES: RENNIE ELLIS combines a proudly Australian made product with a proudly Australian talent, taking the audacious, sexy and often shocking photography of Melbourne’s most famous social photographer, as it’s inspiration. It is 100% Australian made and tested solely on Kleins Perfumery employees.
The images of 1970’s, 80’s, and 90’s Australia, as captured through the lens of Rennie Ellis (1940 – 2003), are widely regarded as seminal portraits of a country exploring its wilder self. Ellis himself was interested in the offbeat and freedom of Australia in these times. Through his photography, Ellis explored a myriad of subcultures, documenting intriguing characters and a different time in history.
Working closely with the Director of the archives we chose photographic shots depicting panel vans, surfers, and graffiti.