ABOUT THE BRAND
AXEL & ASH
Axel & Ash is a design duo from Bondi Beach, who create funky, stylish products full of happiness and inspiration for you to ‘Insert YOUR story’. Their venture started in 2012 when the two shared their Bucketlists together and realised they both had a dream to start a creative business. Sharing a common passion for the art of journaling they decided to start designing chic, inspiring journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style.