ABOUT THE BRAND
NICE DIGS
Georgia is the passionate Founder and Director of NICE DIGS — a Melbourne-based brand born from her deep love for dogs and her background in fashion and textile design. As a self-proclaimed dog obsessive, Georgia set out to create something special for fellow pet lovers who appreciate quality, style, and craftsmanship. She launched NICE DIGS with a clear mission: to provide high-quality lifestyle goods that cater to the needs of modern dog owners who want the very best for their furry companions. Every product reflects a perfect balance of playful design and practical functionality, crafted with care and intention.