Axel & Ash

Axel & Ash is a design duo from Bondi Beach. They create funky and stylish products full of happiness and inspiration for you to ‘Insert YOUR story’. 

The Axel & Ash venture started in 2012, when the two founders shared their bucket lists together. They realised they both had a dream to start a creative business on their list. Sharing a common passion for the art of journaling, they decided to start designing chic, inspiring journals filled with quirky writing prompts. Their journals are for anyone wanting to capture their days, thoughts and memories in style.

Today, Axel & Ash’s journals are getting picked up by style-makers and jet-setters from around the World. Their books & products have pride of place in the trendiest concept, fashion and book stores. Think the iconic Urban Outfitters stores in Europe, world famous Shakespeare & Co in Paris, Grandpa in Stockholm, Carousel in Bondi, Ahoy Trader in Byron Bay, and of course Luxah!

Whilst spending their days soaking up the sunny Bondi lifestyle Axel & Ash are continuously working on exciting products and projects for free-spirited, stylish dreamers. Browse their range below!